i1 Supercar Series Organizers Launched Nationwide Road Safety Campaign–“Myi1 Day”

Posted: 18 Jan 2012 12:09 AM PST

Machdar Motorsports, the promoters of i1 Supercar Series today announced the launch of a nationwide campaign'My i1 Day', a road safety program aimed at school children across the country. The primary objective of the initiative is to build awareness for road safety using various innovative and exciting activities.It will be a special 4-hour program wherein school children will be educated to adopt road safety measures in their day-to-day life. image – L-R- BharathRaj, VP, FMSCI,Darshan M,CEO,Machdar Motorsports along with Ashfaq Ahmad, RTO, Head inaugurating the Myi1Day in Bangalore Speaking on the occasion, Darshan M, CEO, Machdar Motorsports said,"It gives me immense pleasure to announce the launch of 'My i1 Day 'across schools in the country. We are initiating the program keeping in mind the dates of road safety week." With the increasing popularity of motorsports in India, it is critical that children are educated on road safety and driving with precaution. Machdar, being committed to keeping kids safe on and around the road, is now reaching out to schools to build awareness about Road Safety, added Darshan M. "The i1 Day is a great campaign initiated by Machdar Motorsports. It is in line with the FIA's objective to promote road